The Curious Shift From Television To Catch-Up TV
By Richa Vani
The past decade has seen the shift of entertainment from regular television sets to online streaming apps – our very own Catch-Up TV. This move has changed the way we view TV shows by providing unlimited access to all our entertainment needs.
Say No To Download Or Recording:
Cloud streaming has made possible to view all your favourite shows for either free with some apps or for one small monthly subscription fee in others. So, the need to have a recorded copy or digitally downloaded copy of everything has shifted to cloud streaming, solving the problem of limited local storage.
The Rise Of “Cord-Cutters”:
Cloud Streaming Apps have brought in a new trend in media consumption with tech companies trying to attract the millions of “cord-cutters”. The new generation has done away with cable for services that stream live TV channels over the internet.
Catch-Up TV Services:
Catch-Up TV services allow you to watch TV programs after their broadcast on air, without actually recording or downloading the program. Over the years Catch-Up quality has evolved and currently, 60% of the programs broadcasted on the free national channels are available for replay.
Streaming Movies & TV Shows:
Certain streaming services cater to both movies and TV shows, like; Netflix and Amazon Prime. They can be accessed on most of the Smart TV sets and will allow you to stream HD content of your choice. However, with its better-featured services and accessibility on all devices, Netflix seems to win the battleground for both quality and availability. Hulu’s new live-TV service and YouTube TV platform are now coming into the arena with their services as well.
The Advent Of Smart TV To Support Cloud Streaming:
Smart TV gives you apps – all ready to access your Catch-Up TV; such as iPlayer, Amazon Instant Video and Netflix. Some Smart TVs do provide access to the 3D streaming video along with ultra-high definition video streaming. They have opened up a way to a whole new world of TV viewing and entertainment by reducing your reliance on broadcast schedules for your favourite programs.
Instant & Mobile Accessibility:
The best part about Catch-Up TV being – you can access your favourite content on all devices like; TV, computer, smartphone and tablet. The line-ups that are most successful on replay is dominated by youth-oriented programs, and mobile screens have become the most used device for online TV consumption.
Broadcast TV has become immensely expensive and most of its content is wasteful. Cloud streaming gives us the option of the TV to be sent on demand. It will provide us with better options and varied selection of content to be consumed.
The Future In The Cloud:
The future is looking forth a more demanding service from the Catch-Up TV and our smart TVs. We will want a service provider to be able to deliver a wider range of services on TV or the internet. It is predicted that online access to TV shows will increase and will hopefully decrease piracy. With live streaming coming into picture – the risk of spoilers goes down too.